Our team of experienced editors spends more than 300 hours per week researching items, testing them out firsthand, speaking with experts in the field, analyzing market data, looking at customer reviews, and putting up all our findings into easy-to-read evaluations.
The products are all hand-selected by us after extensive study or testing; we don’t use an algorithm or software to make our selections.
Because some products involve more complex topics — such as anti-aging creams or camping tents — the amount of research and testing for each piece of content varies, while others allow us to flex our discovery and curation skills, such as this piece on dorm room decor ideas or essential tailgate supplies for a brighter counter companion.
Sometimes we get our hands dirty while product testing (like when we tested these Shatters wipes… yes, those are a thing), and other times we’re drowning in dozens of browser tabs full of brand and product research.
We’ll list all the top choices within a category and provide a product comparison so you can make an educated decision that fits your spending limit and intended uses.
Additionally, we’ll present you to the newest, most in-demand products from a variety of industries (home, kitchen, cuisine, you name it!) that have been thoroughly reviewed, tried, and editor-approved.
We haven’t done our job if you haven’t found what you were looking for.
Why You Should Trust Us ?
Since we began, we have examined hundreds of thousands of products, and we have never recommended anything we wouldn’t personally purchase.
Before choosing our best recommendations for a category, we first spend hours researching and testing potential products.
Our editors spend days, sometimes even weeks, investigating and contrasting various models, reading customer reviews, examining rival coverage, calling in items, and conducting in-house testing.
One or more editors with years of experience covering their vertical write each review.Our editors have experience and are subject-matter experts.
We never recommend something we wouldn’t buy ourselves.
We put a review through a number of tests after it is written.
A picture editor, copy editor, fact-checker, top editor, and site director all provide essential comments before approving content for publishing before it is made live to our audience.
This guarantees that all of our products are available to customers and that our content is entirely correct.
We frequently shoot things in-house in order to test setting powders that won’t give Flashback Mary nightmares or to give customers a genuinely exclusive peek at recently released electronics that we have the scoop on before other retailers.
Fear not—we did the work so you wouldn’t have to!
FAQs — You Asked, We Answered
HOW MANY HOURS DO WE SPEND RESEARCHING A TOPIC?
The correct reply?
It differs!
As an illustration, our appliance editor devoted more than 100 hours to finding the top washing machine models for our in-depth article.
He compared 75 distinct models, then whittled the list down further by features (such as deep cleaning, allergy cycles, and steam cleaning) and body style (front loading, top loading, or stacked).
He then scrutinized the ten greatest models and provided a thorough analysis so that customers could select the one that best suited their needs and budgets.
Some topics, like home, kitchen, and foods, don’t require as much research because our beauty editor has already tried them, whereas others may require even more time, especially when we’re testing something hands-on, like for which six of our editors spent weeks personally reviewing the various products.
WHEN YOU TEST A PRODUCT IN PERSON, HOW MANY PEOPLE ARE INVOLVED?
Since each editor contributes a distinct viewpoint to a product while still evaluating it according to uniform, formal testing criteria, we love to involve as many editors as possible in the testing process.
Over the course of a month, our home décor editor tested linen sheets personally and with the help of five other editors. This included evaluating how well they held up over time, how well they fared in the wash, and how soft they were to the touch.
HOW OFTEN DO YOU UPDATE YOUR CONTENT?
A small fraction of our content is updated every three months, but the majority of it is updated monthly by our editorial team.
This makes sure that emerging trends and goods are reflected.
Additionally, it enables us to update our material for the current season, keeping it relevant for the user.
DO PRODUCTS THAT GET SENT TO YOUR TEAM MAKE IT ONTO THE SITE?
Only roughly 5-10% of the products that are supplied to us really end up on the website.
If something is brought to us without our knowledge, we will consider reviewing it and putting it through rigorous investigation and testing, just like we would with any other products.
If we’re very interested in testing something, we’ll either ask for a sample for review or spend editorial money to buy the item.
CAN COMPANIES PAY TO BE ADDED TO YOUR SITE?
With the exception of sponsored posts, which are plainly identified as such, we do not take payments from companies for editorial inclusion.
Our editorial team’s ideas and research are reflected in every recommendation on the website, which is entirely organic.
If a piece is sponsored, it will be explicitly identified on the website, bear the logo of a business, and state that it was “In Partnership With” or “Created for” an outside brand.
WHEN DO YOU USE ORIGINAL PHOTOGRAPHY VERSUS STOCK IMAGERY?
Because it enables us to present a product in a fresh way that you otherwise wouldn’t see online, we love to shoot things in-house.
Our photo and design team is exceptional, and our photographer even has experience in product photography.
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